WHY NATROL®: INNOVATION

Our consumers know us for our innovation. You can count on us often to be first to market with effective, revolutionary new Vitamins, Minerals and Supplements that take advantage of the latest discoveries in scientific health research†. Our Natrol-branded products are of the highest quality and often set the gold standard for others to follow. Consumers know that if it has the Natrol® brand name on it, they can count on the freshest ingredients, the latest effective formulations and a company who stands behind all of its products.

Here are a few of our innovations:

#1 Brand Melatonin: Natrol was early to market with our over-the-counter Melatonin product in 1995, now cornering the market with the #1 selling brand of Melatonin in the U.S. Since its introduction in 1995, Natrol has delivered over 5 billion nights of sleep.

Fast Dissolve: We were one of the first to market with edible tablets that dissolve in the mouth, not requiring water for swallowing.

Weight Management: Natrol developed its first starch blocker in 1982, launching us into the weight management segment. Since then we’ve introduced a range of weight management products, including our top selling Carb Intercept® line.

Multi-Stage Release: We introduced a two-layer release tablet for our Natrol® Advanced Sleep Melatonin. The initial dose releases quickly to help sleep happen faster and the remaining dose releases over time to help sleep last longer.

Bilayer Tablets: Using bimodal release technology, Natrol combined Melatonin + 5-HTP. The first layer—consisting of 5-HTP and fast-release Melatonin—helps the mind relax and sleep happen quickly. Once asleep, the second layer of controlled-release Melatonin helps sleep last longer.

More In Our Gummies: Our Melatonin gummies are formulated to deliver more melatonin in a single gummy than any other gummy on the market. Likewise, Natrol® Hair, Skin & Nails contains more biotin than competitive Hair, Skin & Nails gummies.

Cognium®: Introduced in 2018, this revolutionary brain health supplement has already become the #2 selling brand in many distribution channels. The key ingredient in Cognium is supported by multiple human clinical studies that show statistically significant improvements in memory and cognition.

Clinical Strength Skin, Hair & Nails + Lutein: Natrol has the only Skin, Hair & Nails capsule that contains lutein, an antioxidant that has been clinically shown to improve skin elasticity and hydration.

46x Increased Absorption: Natrol® Extra Strength Turmeric is formulated with CurcuWIN®, a proprietary form of curcumin—a compound found in turmeric—that is clinically proven to be 46 times more bioavailable—the ability to be absorbed into the body—than 95% of standardized curcumin.

#1 Brand 5-HTP: Natrol is the #1 brand of 5-HTP, which helps provide calm and relaxation. In 2018 alone, Natrol sold enough 5-HTP to deliver 500 million moments of calm.

Science-Based: Natrol’s Scientific Advisory Board, comprised of leading PhDs in sleep and cognitive research, is critical to our science-focused approach to innovation. See our Scientific Advisory Board.

   † These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.