Natrol leaf

Introduced in 1982

Natrol® LLC, a leading US-based Vitamin, Mineral and Supplement manufacturer with numerous lines of health and wellness products, distributed domestically and internationally.

Natrol’s Mission

To empower our consumers in the U.S. and worldwide to “own your health” by committing to three core principles that will enable us to maintain our position as an industry leader:


Keeping an unwavering focus on excellence in product creation through a closely-monitored U.S. NSF-certified manufacturing facility with continuous product ingredient testing to ensure efficacy through expiration date.


Continuing to combine science and nature through research & development to produce new and better products intended to improve consumer health and wellness outcomes, setting new gold standards throughout the VMS industry whenever possible.


Working closely with our distributor partners to be available promptly to help them meet their business goals, building strong relationships to establish trust and deliver excellent customer service.

Natrol Core Values
Natrol company background

Company Background

Founded in 1980 by Elliott Balbert, Natrol originated as a cosmetics company but quickly evolved to marketing nutrition-based weight loss products, hence the name Natrol, for “natural control.” Natrol soon expanded into the area of nutritional supplements, launching new products on a rapid basis each year while maintaining the highest quality manufacturing standards. A vast product-distribution network and Natrol’s commitment to heavy advertising and sponsorship quickly made Natrol a household brand name. Since inception, Natrol has maintained the high-quality and innovative standards which Natrol credits as the cornerstones of its lasting success. Today, Natrol products are manufactured in the U.S. and distributed internationally to over 60 countries.

Annual Sales

Several hundred million globally

Countries of Operation

Over 60

Natrol Global Stats
Natrol Certifications and Licenses logos

Certifications & Licenses

United States Pharmacopeia (USP) Quality Systems GMP Audited

NSF International GMP Certified NSF/ANSI Standard 173, Section 8 Dietary Supplements

Regulated through: The Food and Drug Administration (FDA)

“Processed Food Registration” State of California

“Organic Processed Product Registration” State of California

OTCO – Certified Organic by Oregon Tilth under the US National Organic Program 7 CFR Part 205

Natrol U.S. distributors and employees by discipline

Number of U.S. Distributors


Number of Employees by Discipline


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Association Affiliations

Natrol R&D Director on CRN Board of Directors

Supplement Owl Product Registry

Vitamin Angels Top Donor