Natrol Healthy Family

Founded in 1980 as a cosmetics company, Natrol® LLC evolved over the past several decades into one of the most recognized name brands in the Vitamin, Mineral and Supplement category, helping to form what is now titled the “Nutraceuticals” industry. Nutraceuticals are food components—such as minerals, vitamins, amino acids, hormones, etc.—used for medicinal purposes. Natrol is considered a pioneer in formulating food into medicinal supplements for better health and wellness.

Enjoy the highlights of Natrol’s company history!

  • Elliott Balbert, Natrol Founder


    Founded in 1980 by Elliott Balbert, Natrol begins as a cosmetics company.
  • Natrol early logo


    Natrol enters dietary supplements business with a nutritionally-based natural weight loss product, hence the name Natrol, for “natural control.” This is the beginning of Natrol’s organic expansion into the area of nutritional supplements. Visit our Natrol brand site.
  • Natrol Ester-C 1986


    Natrol introduces its first major product, Ester-C, a highly assimilative form of vitamin C. Although FDA rules did not allow Natrol to promote Ester-C as a cure for the cold, common knowledge of the benefits of vitamin C supported sales of the product. Natrol advertises Ester-C in magazines such as Prevention, Health, TV Guide, McCall’s, Family Circle, and Woman’s Day.
  • Natrol Melatonin 1995


    On the heels of the game-changing “Dietary Supplements Health and Education Act of 1994,” Natrol launches Melatonin, a hormone that acts as an antioxidant and sleep aid, a popular product among baby boomers. Natrol also begins national broadcast advertising on national TV and radio shows.
  • Natrol new manufacturing facility 1997


    Natrol opens a new 90,000 square foot manufacturing facility, quadrupling its manufacturing capacity, allowing 20 million bottles of product to be filled per year.
  • Natrol goes public 1998


    Natrol introduces ProLab Nutrition, Inc., specializing in sports nutritional products for body builders, athletes and the physically active. Importantly, ProLab paves the way for Natrol to begin international distribution. Natrol also acquires Pure-Gar, Inc., a manufacturer of the garlic products Quintessense and Highgar Farms; and Laci La Beau, a maker of herbal teas for weight loss.
  • Natrol goes public 1998


    Natrol goes public launching an initial public offering (IPO) of stock.
  • Natrol acquires Essentially Pure Ingredients (EPI) and ProLab Nutrition


    Natrol acquires Essentially Pure Ingredients (EPI), a provider of raw materials to supplement manufacturers and combines it with Pure-Gar, retaining the EPI name for that division.
  • Elliott Balbert on Larry King Live 1999


    Advertising on Larry King Live, CEO Elliott Balbert is interviewed about Natrol.
  • Natrol is GMP-certified 2002


    Natrol launches its Carb Intercept® product line.
  • Natrol is GMP-certified 2004


    Natrol is issued the Good Manufacturing Practices (GMP) Certification through the National Nutritional Foods Association.
  • Natrol named Manufacturer of the Year 2004


    Natrol is named “Manufacturer of the Year” by Nutrition Industry Executive magazine. Natrol continues its R&D, manufacturing, distribution, and sales growth throughout early-to-mid 2000s.
  • Natrol upgrades bottline process 2004


    Natrol upgrades bottling process to include a heat induction foil sealing system to provide longer shelf life by creating a barrier to oxygen and moisture
  • Natrol ranks #1 for melatonin, Ester-C, DHEA and 5-HTP 2006


    According to Information Resources Inc.’s (IRI) 52-week InfoScan that tracks dollar sales data, Natrol ranks #1 in sales of U.S. brand in Melatonin, Ester-C, DHEA and 5-HTP.
  • NuHair, Promensil and ShenMin logos 2006


    Natrol acquires NuHair and Shen Min, natural dietary supplements designed to help reduce hair loss and enhance hair growth in men and women. Also acquired, Promensil, a line of natural products for women to help relieve menopause symptoms.
  • Elliott Balbert, Natrol CEO, receives Lifetime Achievement Award from the Nutrition Business Journal 2006


    Natrol founder, Elliott Balbert, receives a Lifetime Achievement award from the Nutrition Business Journal, a leading organization in the natural products industry
  • Medical Research Institute (MRI) 2007


    Natrol acquires Medical Research Institute, a sports nutrition company founded in 1997 and the first company to launch nitric oxide-based sports nutrition products.
  • Natrol launches JuiceFestiv 2009


    Natrol launches JuiceFestiv, a simple and convenient solution for getting your daily intake of fruits and vegetables.
  • Natrol launches Immune Boost 2009


    Natrol launches Immune Boost, a product that supports a strong immune system using the clinically tested super food EpiCor®.
  • Natrol launches Fast Dissolve pills 2010


    Natrol innovates as one of the first companies to introduce Fast Dissolves (edible tablets that dissolve in the mouth without water) to the mass market.
  • Natrol becomes NSF certified 2011


    Natrol receives Good Manufacturing Practices GMP certification through NSF International and remains certified today.
  • Natrol updates package design 2017


    Natrol updates its entire line of products with new package design for all vitamins, minerals and supplements.
  • Natrol launches Cognium 2017


    Natrol launches Cognium®, a breakthrough in brain health, Natrol Cognium is powered by a unique ingredient backed by human clinical studies that show statistically significant improvements in memory and recall in healthy adults, in as little as four weeks.†
  • Natrol launches new line of gummy vitamins and supplements


    Natrol launches a new line of gummy vitamin and supplement products including Women’s, Men’s, Kids’ and Prenatal Multivitamins; Hair Skin & Nails; and Melatonin.
  • Natrol is recognized by Vitamin Angels for their contribution to their cause.


    Natrol is recognized by Vitamin Angels as a Top Donor for their organization. Vitamin Angels provide life-saving prenatal and early childhood vitamins and educational support for at-risk children and mothers around the world.
  • Natrol earns USP Audit Certificate


    Demonstrating that Natrol is one of the leading companies in its category in the US, they obtain the highest standard of nutraceutical certification with new USP accreditations for Melatonin and Biotin.
  • Natrol earns an “A” from NSF


    After months of dedicated team work to meet new NSF (National Sanitation Foundation) audit standards, Natrol is awarded an “A” for its manufacturing facilities.
  • Natrol and Jarrow Formulas logos timeline


    Natrol begins partnership with Jarrow Formulas.
  • Natrol launches Sleep+ Melatonin herbal gummy blends


    Natrol launches Sleep+—a line of innovative gummies formulated for adults and kids. The sleep aid gummies are drug free and combine Melatonin and secondary ingredients with immune health, calm, and beauty benefits.
  • Natrol launches Relax+ line of products in the Mood & Stress category


    Natrol Relax+™—a line of drug-free, non-habit forming Mood & Stress products—is introduced in the marketplace in three formulations: Day Calm, Night Calm and Ultimate Calm. Ultimate Calm contains Ashwaganda, an herbal supplement used for centuries to reduce stress naturally.
† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.