THE NATROL STORY

Natrol Healthy Family

Founded in 1980 as a cosmetics company, Natrol® LLC evolved over the past several decades into one of the most recognized name brands in the Vitamin, Mineral and Supplement category, helping to form what is now titled the “Nutraceuticals” industry. Nutraceuticals are food components—such as minerals, vitamins, amino acids, hormones, etc.—used for medicinal purposes. Natrol is considered a pioneer in formulating food into medicinal supplements for better health and wellness.

Enjoy the highlights of Natrol’s company history!

  • Elliott Balbert, Natrol Founder

    1980

    Founded in 1980 by Elliott Balbert, Natrol begins as a cosmetics company.
  • Natrol early logo

    1982

    Natrol enters dietary supplements business with a nutritionally-based natural weight loss product, hence the name Natrol, for “natural control.” This is the beginning of Natrol’s organic expansion into the area of nutritional supplements. Visit our Natrol brand site.
  • Natrol Ester-C 1986

    1986

    Natrol introduces its first major product, Ester-C, a highly assimilative form of vitamin C. Although FDA rules did not allow Natrol to promote Ester-C as a cure for the cold, common knowledge of the benefits of vitamin C supported sales of the product. Natrol advertises Ester-C in magazines such as Prevention, Health, TV Guide, McCall’s, Family Circle, and Woman’s Day.
  • Natrol Melatonin 1995

    1995

    On the heels of the game-changing “Dietary Supplements Health and Education Act of 1994,” Natrol launches Melatonin, a hormone that acts as an antioxidant and sleep aid, a popular product among baby boomers. Natrol also begins national broadcast advertising on national TV and radio shows.
  • Natrol new manufacturing facility 1997

    1997

    Natrol opens a new 90,000 square foot manufacturing facility, quadrupling its manufacturing capacity, allowing 20 million bottles of product to be filled per year.
  • Natrol goes public 1998

    1998

    Natrol introduces ProLab Nutrition, Inc., specializing in sports nutritional products for body builders, athletes and the physically active. Importantly, ProLab paves the way for Natrol to begin international distribution. Natrol also acquires Pure-Gar, Inc., a manufacturer of the garlic products Quintessense and Highgar Farms; and Laci La Beau, a maker of herbal teas for weight loss.
  • Natrol goes public 1998

    1998

    Natrol goes public launching an initial public offering (IPO) of stock.
  • Natrol acquires Essentially Pure Ingredients (EPI) and ProLab Nutrition

    1999

    Natrol acquires Essentially Pure Ingredients (EPI), a provider of raw materials to supplement manufacturers and combines it with Pure-Gar, retaining the EPI name for that division.
  • Elliott Balbert on Larry King Live 1999

    1999

    Advertising on Larry King Live, CEO Elliott Balbert is interviewed about Natrol.
  • Natrol is GMP-certified 2002

    2002

    Natrol launches its Carb Intercept® product line.
  • Natrol is GMP-certified 2004

    2004

    Natrol is issued the Good Manufacturing Practices (GMP) Certification through the National Nutritional Foods Association.
  • Natrol named Manufacturer of the Year 2004

    2004

    Natrol is named “Manufacturer of the Year” by Nutrition Industry Executive magazine. Natrol continues its R&D, manufacturing, distribution, and sales growth throughout early-to-mid 2000s.
  • Natrol upgrades bottline process 2004

    2004

    Natrol upgrades bottling process to include a heat induction foil sealing system to provide longer shelf life by creating a barrier to oxygen and moisture
  • Natrol ranks #1 for melatonin, Ester-C, DHEA and 5-HTP 2006

    2006

    According to Information Resources Inc.’s (IRI) 52-week InfoScan that tracks dollar sales data, Natrol ranks #1 in sales of U.S. brand in Melatonin, Ester-C, DHEA and 5-HTP.
  • NuHair, Promensil and ShenMin logos 2006

    2006

    Natrol acquires NuHair and Shen Min, natural dietary supplements designed to help reduce hair loss and enhance hair growth in men and women. Also acquired, Promensil, a line of natural products for women to help relieve menopause symptoms.
  • Elliott Balbert, Natrol CEO, receives Lifetime Achievement Award from the Nutrition Business Journal 2006

    2006

    Natrol founder, Elliott Balbert, receives a Lifetime Achievement award from the Nutrition Business Journal, a leading organization in the natural products industry
  • Medical Research Institute (MRI) 2007

    2007

    Natrol acquires Medical Research Institute, a sports nutrition company founded in 1997 and the first company to launch nitric oxide-based sports nutrition products.
  • Natrol launches JuiceFestiv 2009

    2009

    Natrol launches JuiceFestiv, a simple and convenient solution for getting your daily intake of fruits and vegetables.
  • Natrol launches Immune Boost 2009

    2009

    Natrol launches Immune Boost, a product that supports a strong immune system using the clinically tested super food EpiCor®.
  • Natrol launches Fast Dissolve pills 2010

    2010

    Natrol innovates as one of the first companies to introduce Fast Dissolves (edible tablets that dissolve in the mouth without water) to the mass market.
  • Natrol becomes NSF certified 2011

    2011

    Natrol receives Good Manufacturing Practices GMP certification through NSF International and remains certified today.
  • Aurobindo Logo 2014

    2014

    Aurobindo Pharma USA Inc. acquires Natrol and its well established brands and extensive distribution network.
  • Natrol updates package design 2017

    2017

    Natrol updates its entire line of products with new package design for all vitamins, minerals and supplements.
  • Natrol launches Cognium 2017

    2017

    Natrol launches Cognium®, a breakthrough in brain health, Natrol Cognium is powered by a unique ingredient backed by human clinical studies that show statistically significant improvements in memory and recall in healthy adults, in as little as four weeks.†
  • Natrol launches new line of gummy vitamins and supplements

    2018

    Natrol launches a new line of gummy vitamin and supplement products including Women’s, Men’s, Kids’ and Prenatal Multivitamins; Hair Skin & Nails; and Melatonin.
  • Natrol is recognized by Vitamin Angels for their contribution to their cause.

    2018

    Natrol is recognized by Vitamin Angels as a Top Donor for their organization. Vitamin Angels provide life-saving prenatal and early childhood vitamins and educational support for at-risk children and mothers around the world.
† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.