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Natrol President’s blog: Welcome to Wellness
April 24, 2019
The latest news, company announcements, Natrol events and industry-position posts.

Welcome to the new Natrol corporate website

Andrew Houlberg, President, Natrol LLCHello and welcome to our new website! We are very proud of our company, and the very high quality products we make for you. Our new Natrol corporate website is another way for us to communicate our passion for helping consumers around the world to “own your health”.

It’s our intention to provide you relevant information about our company and ourselves, about new product developments, about developing trends, so you can make more educated choices about how you may want to improve your wellness and health.

Natrol LLC, one of the leading Consumer Packaged Goods companies in southern California, is a global manufacturer of vitamins, minerals, and supplements (VMS), offering a variety of products for specific health needs such as better sleep, brain health, mood & stress relief, and beauty & anti-aging. Natrol brands also include Laci Le Beau®, a line of herbal teas for weight control; and Shen Min® and NuHair®, hair rejuvenation products.

Today Natrol employs a workforce of approximately 250 full-timers, plus a small army of part-timers, brought in when production needs demand more support. 75 percent of sales are in the U.S., and 25 percent are overseas via a vast network of distributor partners.

In the United States, we’re by far the number one leader in melatonin and 5-HTP sales. But outside the country, it’s much more varied. For example, in Chile, we’re the number two multi-vitamin brand in the country because we have a highly motivated, knowledgeable distributor partner who has the powerful infrastructure in that country. So, we formulate to their demands. We also sell into Russia, China and the Middle East through distributor partners.

When you think about it, it’s a very noble industry in which to work, we create products that may help people live longer, healthier lives. It’s a whole lot more fun than selling things that aren’t directly beneficial to their well-being. We have fun doing what we do and when we do that, we really succeed.

You can learn more about the company and our products on our new site, or visit here for the latest on our flagship product line, or here for our offerings outside the USA. Let us know what you think, and “own your health” by using trusted and high quality Natrol products!


Andrew Houlberg signature

Andrew Houlberg
Natrol LLC