Natrol CEO’s blog: Welcome to Wellness
November 28, 2022
The CEO’s Perspective

Natrol LLC New CEO Announcement

July 12, 2021

Nina Barton, a seasoned consumer brand and e-commerce leader, joins Natrol and Jarrow Formulas today as Chief Executive Officer. Barton brings her more than two decades of experience accelerating consumer businesses, most recently as Global Chief Growth Officer at Kraft Heinz. She is widely recognized as an inspiring team builder and innovator who has successfully built iconic brands while navigating rapid disruption in consumer industries.

“It is a fantastic opportunity to accelerate the Natrol and Jarrow Formulas brands in a category that has ever increasing consumer demand,” Barton said. “I look forward to building on the enormous success of the Natrol and Jarrow Formulas teams as we continue to serve our consumers by providing high quality products.”

Barton will lead Natrol and Jarrow Formulas as one combined company with more than 600 employees. The goal remains the same—continue to serve our consumers by providing high quality products, invest in developing new products and capabilities to enhance our customers’ health and wellness.


Another new, innovative line of Melatonin products—Natrol® SLEEP+ gummy blends

April 14, 2021

Today we launch Natrol Sleep+, a quality line of innovative sleep aid gummies designed to help adults and kids get more restful and revitalizing sleep than ever before.† By combining our #1 US Brand melatonin^ with secondary wellness ingredients that have immune health, calm and beauty benefits, we’re able to target more than one area of well being to help with an even better night’s sleep.†

An essential part of a person’s overall health and well-being is the quality of sleep they get. Since we’re known as the “sleep” company among our loyal consumers^, and being mindful of the recent variety of stressors that have been affecting sleep-wake cycles, we became more relentless than ever in our pursuit to help the world get a better night’s sleep. By leveraging our strength in the category, we developed the multi-beneficial Sleep+ melatonin “Plus Up Your Sleep” gummies.

The innovative herbal blends include:

As are all of our gummies, Natrol Sleep+ supplements are 100% drug-free; non-GMO; vegetarian & gelatin free; have no synthetic dyes, artificial flavors, sweeteners or preservatives; and taste great.

New Natrol Sleep+ products can be found on our Natrol product site and in the VMS aisles nationwide. If you are interested in more product information or want to become a Natrol distributor, please contact us today.


Extensive Natrol® IMMUNE SUPPORT Product Line Available

December 28, 2020
Did you know that our flagship product—Ester-C®, a highly assimilated form of vitamin C—was our first major product launch in 1986? A celebrity in the supplements world, Vitamin C is well known for its strong antioxidant properties that help support immune health.

Today Ester-C has evolved into one of our best sellers: Easy-C. Easy-C is accompanied by a wide array of Natrol immunity and antioxidant products that are available to our domestic and international distributors to help with the global fight against COVID-19.

Natrol Immue Support products
In addition to Easy-C, our robust line of Immune and Antioxidant Support products includes new Immune-Biotic, Zinc, Immune Boost, Elderberry, Vitamin-D, Quercetin, Pycnogenol, JuiceFestiv, and many more body-defense fighting products.

With over 40 years of successfully developing health and wellness solutions for consumers around the world including NSF and USP accreditation, Natrol is considered one of the preeminent VMS immune-health product manufacturers in the world.

For more information regarding our Immune Health product line or how to become a Natrol distributor:



Natrol LLC Purchase by New Mountain Capital

December 1, 2020

Dear Valued Natrol Constituent,

We are excited and proud to announce that New Mountain Capital has acquired Natrol LLC.

The acquisition represents an exciting opportunity for our Natrol team to partner with New Mountain Capital to take our company to the next level of success. The acquisition means we will continue to expand on our line of high quality products—several with USP certification—through industry-leading new product innovation, and by providing universal access to our products via our network of international retail and online partners.

Also, this year marks 40 years of success in the nutraceutical supplement business for cGMP-certified Natrol, the undisputed USA market leader in sleep aids with its #1 Melatonin brand^. Natrol Melatonin boasts an extensive product line available in many consumer-friendly forms including Fast Dissolve and Time Release tablets, gummies, and liquids for both adults and children. Natrol is also a market leader in the “Mood & Stress” category with the #1 USA brand of 5-HTP (Hydroxytryptophan drug-free stress relief)^, and its companion line of calming products including Relaxia™ with ashwagandha, as well as Kava Kava, DHEA and more.

Natrol Immue Support productsIn addition to the “Sleep Support” and “Mood & Stress” product lines, Natrol focuses on “Brain Health” with its innovative, clinically-proven Cognium® and other memory-health products; “Beauty & Healthy-Aging” with Biotin, Collagen, and more; and currently “Immune Support” that includes Natrol’s extensive line of powerful immune health products: Elderberry, Zinc, Quercetin, Pycnogenol, Prebiotics & Probiotics, Vitamins C & D, among others.

On the international front over the last three years, as a result of our high-quality product line and broad scale availability, the Natrol brand has become more relevant to our global consumers who have rewarded us with higher consumption and higher shares in many countries.

We will continue working with scientists and our Scientific Advisory Board to develop relevant new innovation in the marketplace, especially in Immune Health in order to help our consumers strengthen their immunity at this delicate time for everyone around the world.

We appreciate your continued support and look forward to serving you in the future!

Andrew Houlberg, Natrol LLC President
President Natrol LLC

^Ongoing Nielsen, xAOC studies


Natrol production facilities receive highest NSF grade

July 22, 2020
Thanks to the hard work of our Operations department staff who have been working relentlessly for over a year to meet new NSF (National Sanitation Foundation) audit standards, I’m proud to announce that Natrol has been awarded an “A.” NSF is the U.S. independent organization that’s authorized to audit a company’s manufacturing processes to be sure they comply with American National Standards for safety, quality, sustainability and/or performance. To receive their highest grade, is a big compliment.

NSF logoIn January 2019, NSA issued new, more expansive guidelines and a new grading system for dietary supplements production. Prior to then, NSF audits were issued as either “Pass” or “Fail” and the guidelines were less extensive.The registration process can be reviewed on the NSF website here.

Edcel LadoniaWe put Edcel Ladiona, our Associate Director of Quality Assurance and Quality Control, in charge of the effort. “Last year, we had 12 minor observations because NSF had just issued a new set of standards prior to our 2019 audit,” explained Ladiona. “As part of the new requirements we had to develop a food safety plan, a food defense plan, crisis management procedures, a management review of quality systems, among other things.”

Since the 2019 audit, Natrol’s Operations team has spent many months making the necessary changes to meet or exceed the new requirements. “This year we couldn’t be prouder of our operations team and leadership’s support of our goals. Our hard work paid off. We were only assessed one minor observation and awarded the highest grade—an ‘A’,” Ladonia touted proudly. “If NSF issued plus and minus grades, we would have been given an ‘A+’. The NSF auditor recognized the leadership support and praised the organization as a whole.”

Ms. Edcel Ladiona, Associate Director QA/QC, has been working in the Quality field for over 25 years. Prior to immigrating to the United States, she studied Biology for three years. She then graduated with a B.S. degree in Chemical Engineering from Cebu Institute of Technology and worked at Procter and Gamble Philippines for a year. In the United States, Edcel has worked in Quality for a variety of companies, including food, pharmaceutical, nutritional, and cosmetics. Aside from working in Quality, Edcel was a FSSC 22000 lead auditor and PCQI certified.


How has Natrol been affected by COVID-19?

May 13, 2020
First, Natrol wishes everyone continued health and well being during this difficult time. COVID-19 (CV19) is far from gone and until a proven vaccine is developed, herd immunity is achieved, or effective medical treatments are provided; our private and public lives will simply not be the same and perhaps will never again be the same.

Many industry sectors have been affected dramatically by the pandemic, either negatively or positively. Natrol’s industry sector—vitamins and supplements—has grown dramatically because consumers are, now more than ever, looking for ways to reduce the risk of catching the virus or lessening its impact if contracted. Natrol, as a pioneer in developing high quality nutraceuticals for better health and wellness, is deemed an essential business and has never stopped operations since the CV19 outbreak.

Natrol entrance disinfectant stationHere is the status of our business since February:
  • Natrol sales have surged dramatically as distributors, especially “onliners” (online retailers), have placed orders sometimes twice as large as normal.
  • Natrol production facilities have been running at full capacity.
  • Non-production employees are working remotely.
  • We’re sharing best practices with our business-to-business partners, and also learning from them.
  • We’re taking all required and additional safety measures in our production facilities:
    • Extra cleaning and sanitizing to ensure the cleanest and safest environment.
    • Social distancing.
    • Medical grade masks required.
    • Mandatory temperature checks for all employees prior to entering.
    • Visitors not allowed inside.
    • Employees who feel unwell stay home, visit their medical professional and follow their guidance.
    • Confirmed CV19 cases are sent home to monitor and self-isolate, and contact tracking is performed.
Masks are mandatory at Natrol facilitiesAs a result, Natrol is meeting and exceeding all state and national government regulations.

We also want to announce that in early April 2020, we added the ability for consumers to purchase all Natrol products directly from us on This direct-to-consumer distribution channel guarantees our customers the freshest Natrol products available anywhere and makes it extra easy and safe to get products while sheltering at home.

Not surprisingly due to current demand, many of our favorite Immune and Antioxidant Health Support products such as Immune Boost, Easy-C, Quercetin Complex, and Zinc, are temporarily out of stock. But we are working hard to refill those inventories and maintain them in stock for the unforeseeable future.

As a societally concientious company, Natrol is also finding that as we are learning to productively work remotely--via phone, email, and various video and screen sharing apps—the collateral benefits are helping to improve the planet's health. With reduced commuter driving miles comes reduced oil consumption resulting in reduced air pollution levels. A health and wellness change we can all welcome.

To conclude, everyone at Natrol wishes you and your loved ones the best during these difficult times. Stay safe, and help stop the spread! If you have any questions about our operations, please feel free to contact us.

Masks Now Required at All Times in Natrol Facilities During COVID-19 Pandemic

April 7, 2020
First, Natrol wishes everyone stay healthy in these difficult and unprecedented times, and that you take the maximum protections to keep your family and loved ones safe.

The COVID-19 worldwide situation is going to be with us for a long time, so we need to understand the implications, and make preventative behavioral changes now to protect ourselves.

In the short term, it will change the way we interact in public, socially with friends, at school, religious and other large gatherings in close proximity, how we travel, and at work. Because there is no vaccine and no specific proven treatments or cure, it is very important to limit the spread by practicing the following:
  • Extreme hygiene, washing hands frequently, disinfecting objects touched frequently, not touching the face/nose/eyes with unwashed hands
  • Social distancing of at least 6 feet/2 meters in most situation, and 12 feet/4 meters when exercising with others nearby
  • Staying in shelter as much as possible, in order to not spread COVID-19 if you have it, or not get it from others who do not show symptoms but can spread it
  • Wear a mask or other face covering when outside the house or with others!
Therefore, in addition to the first three practices, EFFECTIVE IMMEDIATELY, Natrol has issued masks to all employees. All employees are now required to wear masks at all times when in our facilities.

There is ample evidence globally from population-dense nations like Taiwan (18th most dense, 24 million population) and South Korea (23rd most dense, 51 million)* where mouth covering has long been a social practice, that it successfully helps slow the spread the contagions. Does it work?

Yes. In this chart showing confirmed COVID-19 cases, Taiwan and South Korea curves are nearly flat, while the worst affected countries in the world are USA, Italy and Spain with much higher COVID-19 spread rates. It is important to note that S Korea and Taiwan did not shut down their economies to achieve success!

Natrol COVID-19 Cases by Country Chart
Source: Bing COVID-19 tracker

Why cover your mouth and nose?
Health officials tell us that many people who have COVID-19 do not show symptoms, but do spread it to others through droplets from breath, while speaking or sneezing/coughing which others can inhale. They can also deposit virus onto surfaces, where the virus remains active, and if others touch those surfaces and then their face, they too can become infected. Therefore, a face covering helps reduce the spread.

Look for reliable news sources
Wherever you get your news, please keep yourself and your family properly informed by reviewing the latest reliable sources from trained experts. Be sure to follow what health officials and scientists are telling us, which admittedly is changing as they learn more about this novel virus every day.

What the experts are telling us now is to wear a mask (or other mouth and nose cover if masks are not available) when in public. This will help protect yourself and others since you could have COVID-19 without showing symptoms, but you are spreading infected droplets to others through your breathing, coughing and sneezing.

The fact is, COVID-19 will not disappear without individual behavioral changes. The best way to reduce the spread is for everyone to follow the best practices available.

We urge everyone to stay informed and do your part by wearing a mask or mouth covering in public, being mindful of social distancing, staying home whenever possible, and practicing extreme hygiene. Remember, anything you come in contact with outside your home may be contaminated. So if you have to go outside, wear gloves (any type of glove is a barrier and may help), wipe high touch surfaces with a disinfectant such as hand sanitizer, disinfectant wipes or spray—even rubbing alcohol—and then wash your hands with soap for at least 20 seconds.

At Natrol LLC are working 24/7 to deliver high quality products to our customers around the world. And now our products are available for purchase on which are delivered directly to your home in the USA, as we “shelter in place.”

These are unprecedented times and extreme precautions are fully justified to keep you and your family safe!

*Index Mundi, 04/01/2020

Natrol and the Coronavirus Disease 2019

March 10, 2020
As we are all seeing and are now inescapably being a part of, 2020 has started off as a difficult year full of health challenges for nearly all countries in the world. More recently it has brought economic and financial hardship to governments and individuals globally.

As of March 9th, the novel strain of Coronavirus—dubbed COVID-19—has infected nearly 115,000 people since being detected in China in December 2019, and has produced over 4,000 deaths for a mortality rate of 3.5%. The majority of victims are in China, Italy, Iran, and South Korea, but the virus is spreading globally very rapidly due to air travel, the relative ease of transmission between people, and the novel nature of it, which means the human immune system has not built up any antibodies to defend itself yet. So, we are all exposed and at risk in some form.

In the USA, 26 people have already died and there are over 564 confirmed cases as of today, as well as several Congress members in self-quarantine. It seems the number of infected patients may become great, and let’s hope that is not the case, but there is no vaccine or remedy in sight for the time being. Therefore taking preventative precautions, staying away from possible infection sites, and looking after yourself and your immune system are the best tactics.

At Natrol where health and safety are paramount, we take quality seriously. Natrol enjoys the highest testing certifications with NSF and USP accreditations for our products. We've also taken significant actions to prevent and protect ourselves including:
  • Feb 17 Purchased infrared thermometers to assess if any employees show a fever and increasing sanitization procedures.
  • Natrol and COVID-19
  • Feb 19 Held a Town Hall with all employees to discuss the virus, teach proper hand washing techniques, and share preventive safety best practices including new internal policies to send home anyone with flu-like symptoms.
  • Feb 24 Reviewed with all our manufacturing personnel that they continue to practice their normal intense hygienic and preventative procedures, as well as grounding our sales force (no plane travel).
  • Feb 28 Quality Control added even further inspections of incoming raw materials. Increased cleaning staff to disinfect common touch-points like door handles, doors, and other surfaces.
  • Mar 3 Implemented new policies restricting visitor access to Natrol facilities, aiming to minimize all outsiders entering our facilities. 
Natrol and COVID-19We continue learning and evolving our actions to combat this novel virus, but you can count on Natrol to meet and exceed all product quality requirements, and to ensure we continue making the best products for you – our valued customers.

Elsewhere on this site we provide some of the best practices you could follow, and links to authorities to help keep yourself up to date, and stay aware of changing conditions.

We also remind you that because there is no vaccine, it is mostly up to your immune system to defend you or help you recover. Natrol makes over 10 different products which may help support and strengthen your natural immune system.

Key elements include:
  • Sound and restful sleep. Your body recovers and repairs at night. Our Natrol Melatonin sleep support product can help you sleep better, is our #1 seller, and is a 100% drug-free sleep aid.
  • Easy-C/Vitamin C. This is a high potency antioxidant product with a better absorbed Esterified Vitamin C formula. 
  • Natrol and COVID-19
  • Vitamin D. Essential for Bone Health and helps regulate healthy cell growth, supports immunity and heart health.
  • Vitamin B. High potency vitamins, boosted with other natural essential nutrients.
  • Omega 3-6-9. A potent blend of Omega 3-6-9 fatty acids that provide metabolic and structural support.
  • Immune Boost. Supports a strong immune system using a clinically tested superfood EpiCor.
  • Quercetin. A powerful antioxidant mix with Vitamin C, Quercetin, and a citrus Bioflavonoid complex.
  • Pycnogenol. A natural compound known for its strong antioxidant power.
  • Juice Festiv. A multivitamin that conveniently provides all the benefits found in fruits and vegetables.
Please visit for more specific details on our many high-quality products, or call Consumer Care 800-262-8765 . Natrol products can be purchased at your quality local retailer, or online.

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.


New Year, New You!

February 6, 2020
Natrol and all its associates wish you all the best for 2020, especially in your pursuit of your health and wellness goals.

At Natrol we never stop innovating, and looking to create new products to better meet consumer needs. This year we will launch several product innovations, which we will soon introduce to you on this site, and make available at your favorite retail and online locations.

Natrol equals innovation and qualityHigh quality vitamins, minerals, and supplements is what we are all about. And our relentless pursuit of higher quality has resulted in meeting the high standards of the outside certification agency USP (United States Pharmacopeia) for our 5mg Melatonin Fast Dissolve–a perennial market favorite–and our 5000mcg Biotin Fast Dissolve. We also re-certified our production facility with NSF (National Sanitation Foundation) to meet their highest industry standard. Additionally, we implemented state-of-the-art RedZone manufacturing controls, to ensure the best manufacturing execution processes.

Natrol equals innovation and quality Finally, we continue with our sustainability efforts by removing high water needs lawns and replacing with drought tolerant desertscapes to reduce irrigation needs by over 50%. We are also implementing a solar panel production test on one of our facilities to harvest what mother nature provides via over 333 days of sunshine in Chatsworth, CA each year!

Everyone here at Natrol wishes you the very best in the new year!


Natrol’s second color is Green!

September 18, 2019
You’ve come to know Natrol® as the “purple” brand when searching for our vitamins, minerals and supplements on store shelves and in online retail searches. Well it’s time to introduce you to our new color—GREEN.

Green represents our corporate sustainability efforts which are being rolled out as rapidly as our products’ efficacy helps consumers with their well-being.

Locally in Southern California—where we’re headquartered—we’re making changes as fast as we can to reduce our impact on the environment.

First, we replaced the grass and plants around our corporate and manufacturing facilities that require high levels of watering throughout our rainless summer months with drought-tolerant plants and xeriscaping (desert landscaping). As a result, Natrol has reduced its landscaping water needs by 80%. An act that’s both good for the environment and a savings we can pass along to consumers.

Natrol green efforts: electric car chargersAlso, we installed electric car chargers for reserved spaces near the front of our building to promote the use of electric cars by our employees.

And our latest project: shifting to solar energy in order to benefit from the average 333 days a year of sunshine which bathes our Chatsworth facilities.

Just as we’re committed to doing our part to help the health of our environment and our planet, Natrol has always been committed to helping people around the world to improve their health and well-being. With the end of Summer and the onset of Fall, stress and depression levels rise as daylight begins to wane according to research.1 This can result in less sleep, more likelihood of catching a cold or the flu, mood impairment and more.

Natrol green efforts: xeriscapingNatrol proudly offers consumers the #1 melatonin sleep supplement in the USA—Natrol Melatonin®, 100% drug free and made with scientifically-tested ingredients. Natrol also makes the leading mood and relaxation product in the USA, Natrol 5-HTP2, a supplement specifically formulated to help people feel calmer and more positive throughout the day.

Learn more about the company and our products by exploring our Natrol LLC Corporate website, or visit our Natrol brand website for the latest updates on our flagship product line. Or, for international customers, check out our Natrol International website.

As always, we want to hear from you—you can find all the ways to reach us here.

1Daylight, windows and workers’ well-being: Research review, Journalist’s Resource, 9/15/17
2Nielsen xAOC, 52 weeks ending 8/10/19

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.