Natrol President’s blog: Welcome to Wellness
January 22, 2020
The President’s Perspective

Natrol’s second color is Green!

September 18, 2019
You’ve come to know Natrol® as the “purple” brand when searching for our vitamins, minerals and supplements on store shelves and in online retail searches. Well it’s time to introduce you to our new color—GREEN.

Green represents our corporate sustainability efforts which are being rolled out as rapidly as our products’ efficacy helps consumers with their well-being.

Locally in Southern California—where we’re headquartered—we’re making changes as fast as we can to reduce our impact on the environment.

First, we replaced the grass and plants around our corporate and manufacturing facilities that require high levels of watering throughout our rainless summer months with drought-tolerant plants and xeriscaping (desert landscaping). As a result, Natrol has reduced its landscaping water needs by 80%. An act that’s both good for the environment and a savings we can pass along to consumers.

Natrol green efforts: electric car chargersAlso, we installed electric car chargers for reserved spaces near the front of our building to promote the use of electric cars by our employees.

And our latest project: shifting to solar energy in order to benefit from the average 333 days a year of sunshine which bathes our Chatsworth facilities.

Just as we’re committed to doing our part to help the health of our environment and our planet, Natrol has always been committed to helping people around the world to improve their health and well-being. With the end of Summer and the onset of Fall, stress and depression levels rise as daylight begins to wane according to research.1 This can result in less sleep, more likelihood of catching a cold or the flu, mood impairment and more.

Natrol green efforts: xeriscapingNatrol proudly offers consumers the #1 melatonin sleep supplement in the USA—Natrol Melatonin®, 100% drug free and made with scientifically-tested ingredients. Natrol also makes the leading mood and relaxation product in the USA, Natrol 5-HTP2, a supplement specifically formulated to help people feel calmer and more positive throughout the day.

Learn more about the company and our products by exploring our Natrol LLC Corporate website, or visit our Natrol brand website for the latest updates on our flagship product line. Or, for international customers, check out our Natrol International website.

As always, we want to hear from you—you can find all the ways to reach us here.

1Daylight, windows and workers’ well-being: Research review, Journalist’s Resource, 9/15/17
2Nielsen xAOC, 52 weeks ending 8/10/19

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.


Welcome to the new Natrol corporate website

April 24, 2019
Hello and welcome to our new website! We are very proud of our company, and the very high quality products we make for you. Our new Natrol corporate website is another way for us to communicate our passion for helping consumers around the world to “own your health”.

It’s our intention to provide you relevant information about our company and ourselves, about new product developments, about developing trends, so you can make more educated choices about how you may want to improve your wellness and health.

Natrol LLC, one of the leading Consumer Packaged Goods companies in southern California, is a global manufacturer of vitamins, minerals, and supplements (VMS), offering a variety of products for specific health needs such as better sleep, brain health, mood & stress relief, and beauty & anti-aging. Natrol brands also include Laci Le Beau®, a line of herbal teas for weight control; and Shen Min® and NuHair®, hair rejuvenation products.

Today Natrol employs a workforce of approximately 250 full-timers, plus a small army of part-timers, brought in when production needs demand more support. 75 percent of sales are in the U.S., and 25 percent are overseas via a vast network of distributor partners.

In the United States, we’re by far the number one leader in melatonin and 5-HTP sales. But outside the country, it’s much more varied. For example, in Chile, we’re the number two multi-vitamin brand in the country because we have a highly motivated, knowledgeable distributor partner who has the powerful infrastructure in that country. So, we formulate to their demands. We also sell into Russia, China and the Middle East through distributor partners.

When you think about it, it’s a very noble industry in which to work, we create products that may help people live longer, healthier lives. It’s a whole lot more fun than selling things that aren’t directly beneficial to their well-being. We have fun doing what we do and when we do that, we really succeed.

You can learn more about the company and our products on our new site, or visit here for the latest on our flagship product line, or here for our offerings outside the USA. Let us know what you think, and “own your health” by using trusted and high quality Natrol products!


Andrew Houlberg signature

Andrew Houlberg
Natrol LLC